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The heart and the hand

When vision and craft move as one, the result is Project One ICON

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The color whisperer

Most think of color as a finishing touch. For Trek’s CMF Development Manager, it’s where everything begins.

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Designing the future

How Trek is nurturing Wisconsin’s next generation of creatives

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Why we break it before you buy it

Welcome to the Trek Test Lab. Fair warning: if you love bikes like we do, it’s going to be hard not to cringe.

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Our mission

We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes.

Trek started in a small Wisconsin barn in 1976, but our founders always saw something bigger. Decades later, we're on a mission to make our world a better place to live and ride.