ABCs of awareness

Research shows that cyclists drastically overestimate the distance at which they are detectable by motorists. Unless we’re actively doing something to increase our detectability, we may not be seen at all. And that’s an alarming reality. But there are simple steps we can all be taking to stand out. The following guidelines were developed using research conducted by students of Clemson University’s Perceptual Awareness department. The ABCs of Awareness—Always on, Biomotion, and Contrast—are presented here in a good, better, best hierarchy. Using daytime running lights is a good way to be noticed, but a combination of daytime running lights, highlighting your body’s moving parts, and choosing gear that contrasts with the environment is the best option. The more of the ABCs you practice on every ride, the more you’ll stand out.

If you only do one thing, do this

Research shows the single most impactful measure you can take to stand out to motorists is to use front and rear Daytime Running Lights on every ride. But what makes a Daytime Running Light, and how is it different than a standard light?

The fact is, not all lights are created equal. Brightness is important, but it takes a lot more than lumens to make an effective Daytime Running Light. A true DRL is designed with a specific focus, flash, and range to be seen from a meaningful distance during daylight hours. Without these three things, you just have a light.

Highlight your body’s moving parts

The brain has identified ways of protecting itself, beginning with its uncanny ability to recognize a biological form with only a few clues to the form’s shape. In other words, we’re really good at seeing ourselves. This isn’t something that needs to be taught— it is an instinctual perceptual phenomenon called “sensitivity to biomotion.”

On a bike, the unique up and down pedaling motion is what makes you recognizable as human. At night, highlight your feet, ankles, and legs with products that feature reflective materials. During daylight, wear fluorescent socks, shoes, covers, or warmers.

Choose the right gear for day and night

Visibility relies on contrast.

Fluorescent is effective for cyclists during daylight because it helps us stand out from the surrounding environment. But without the sun, fluorescent apparel is no more effective than darker apparel.

It’s amazing that it takes a team of highly trained vision experts to remind us all of this simple fact: you can’t see a damned thing in the dark.

When it comes to apparel, fluorescent works during daylight. At night, reflective is what makes you stand out.