Trek 介绍 — 传承

Not long after the bike ride, my dad told me that he had bought a bike store in Madison with Bevil named Stella Bicycle Shop. My dad loved business and was always looking for great opportunities. When serendipity led to him meeting Bevil Hogg on a plane, my dad decided to pursue his interest in bicycles.

After beginning with one store in Madison, they opened a second Stella Bicycle Shop in Champaign, Illinois. My dad always thought big, and his idea was to set up a nationwide chain of bicycle stores in college towns. One problem, though. It didn’t work. The stores lost money, and my dad and Bevil closed them in the fall of 1975. My father and Bevil learned that in order to succeed, they could not just sell any brand; they needed something special. None of the good brands were available to purchase, so their solution was to create their own brand of bicycles.

No one was building really good bikes in the United States. Bevil thought that instead of being a retailer, they should manufacture high-end bikes built in the United States. Schwinn sold a lot of low-end bikes and kids’ bikes and there were some high-end European brands, but nothing from the middle price points all the way to the top that was made in America. It was a unique idea, something completely different.

- John Burke
President, Trek Bicycle
(Pictured: Dick Burke)

Over a Few Beers

Fast forward to the winter of 1975, two gentlemen met at a dimly lit bar in a classic Wisconsin supper club called The Pine Knoll. As far as Trek's founders, Dick Burke and Bevil Hogg, were concerned, they were simply performing a time-honored ritual of business in Wisconsin where friends and partners met over drinks to hash out the day’s events, plan the future, and debate ideas good and bad. Over a few beers, the men engaged in a deep debate over what to call their fledgling bicycle company. Hogg favored Kestrel, after the bird of prey. Burke preferred Trek because it called forth images of travel and adventure. He must have known there was something remarkable about the word, something that held the promise of longevity and freedom and exploration and quality.

Trek was never just a name. From the beginning, it was a summation of values.

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Born in a Barn

Trek was never just a name. From the beginning, it was a summation of values.

Months later, spring of 1976, in a southern Wisconsin barn located halfway between their homes in Madison and Milwaukee, this pair of visionaries set out to make a business of building bikes of extraordinary artistry. Here, in the geographically convenient town of Waterloo, their dream sparked to life.

There were five employees on the payroll when the barn doors opened in 1976. In its first year, Trek produced 904 touring frames. Steel tubing, lugged and silver-brazed, handcrafted and hand-painted with care.

A culture of craftsmanship and rebellion was fostered in the young American upstart. Every bend and every weld was charged with purpose, as each meticulously constructed frame broke the convention that all great bikes must come from Europe. Trek was out to change minds.

Today, Trek's headquarters is a mile up the road from the original barn, in a much larger facility. Although Trek has outgrown the barn, every bike we make is a testament to Trek's founding principles.