Project One ICON - 100% Collab

Bold, bright, and brilliantly 90’s

This limited-edition paint scheme takes cues from the neon shades worn by cycling legends of the 90’s — fitting for a colorway designed in tandem with 100%’s new Korbin X sunglasses.   

A color blast from the past, this scheme features radioactive yellow and electric blue, green, and pink hues that gradually blend into one another to create a retro, linear fade that pays homage to some of cycling’s most psychedelic designs. 

Available exclusively on the all-new Madone Gen 8, the first 100 buyers get a free pair of color-matched 100% Korbin X sunglasses to keep the bright vibes rolling from head to top tube.

*Limited availability. Available only for the first 100 Project One ICON 100% Collab bicycles ordered. No cash value. While supplies last.

The process

When long-time brand partner 100% connected with the Trek Project One team about a throwback pair of shades they were designing, our painters were ready to join in on the fun. 

But color matching a bike to a pair of sunglasses is no easy feat — and it took meticulous efforts from our Project One painters. Not only did they have to find colors that would look the exact same on carbon fiber as they did on the Korbin X frames — they had to create a custom shade of hot pink to get the Trek logo just right.    

And for the nostalgic linear fade? Our painters hung each bike vertically and rotated it throughout the paint spraying process to give it a balanced, cohesive look.

All ICON Series paint schemes