This paint scheme is a natural fit for your next gravel bike adventure. Explore the desert vibes of the earthy palette and start customizing your P1 bike!

The process

We aimed to make every element of this paint process as eco-friendly as possible, from the paints and pigments down to the type of masking tape.

The semi-transparent frame logo was created in partnership with Living Ink Technologies, who created an Algae Black™ pigment made from algae cultivation waste materials diverted from landfills. The algae-based waste is collected and put through a heat treatment before being formulated into the final product — which replaces traditional petroleum-based black paint pigments.

For the desert-inspired layers, we partnered with EnvironOxide™, an organization that created pigments using excess iron removed from polluted waterways. These minerals are sifted from the water using a series of natural sedimentation treatments. The iron recovered during this process is dried using wind and sunlight and repurposed to be used in a variety of products, including paints.

The Raw Lithos frame also features water-based decals which reduce VOC (volatile organic compounds) emissions up to 85% compared to traditional solvent-based products. Plus, our painters traded single-use masking tape for a reusable solution to create those natural-looking transitions between each earthy color.

All ICON Series paint schemes

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