You design
When it comes to customization, there are no wrong choices. Let your creativity soar by picking from a seemingly endless palette of colors and subtle or bold logo designs to create a bike that perfectly matches your style.
You’re unique. Your bike should be, too.
What is Trek Project One? It’s your chance to make your dream bike a reality.
Shine like the sun. Blend into the night. Stand out from the crowd. Be one with the forest. No matter your style, Project One ensures you bike will match perfectly. With a seemingly endless palette of colors to choose from, plus stunning designs from our team of artists, Project One allows you to saddle up with self-expression on a one-of-a-kind ride that’s masterfully painted just for you.
Be your own artist, or use one of ours
We design
Curb your decision fatigue with curated designs from our expert in-house designers. Pick an ultra-premium paint scheme, cherry-pick your components, and our master painters and mechanics will bring your dream ride to life right here at Trek headquarters in Waterloo, WI.
How to customize a bike
Whether you want to blend colors, customize logos, or just cherry-pick your components on a stock frame color, there’s a Project One option that’s perfect for you. And the process is easy! Just choose your frame, pick one of the paint options below, decide on your components, and one of our master builders will bring your dream bike to life.
We design:
Select
Choose your frame color, then customize all the parts specific to your needs. Our master builders will assemble it for you.
Start DesigningYou design:
Signature
Pick from a seemingly endless palette of colors, customize your logo color and size, choose from a full fade or tri-color option, and more.
Start DesigningWe design:
ICON
A collection of ultra-premium designs and paint schemes filled with texture, depth, and mood. Each ICON showcases the passion that the most experienced Project One artists bring to their craft.
They dream in design
Our team of talented designers breathe creativity into every Project One bike. Whether honing our paint selection to the most eye-catching combinations or using their artistic perspective to craft completely unique designs of their own, these artists are where it all starts.
Primed for the best painters
With designs on lock and paint guns prepped, our top painters take to the stage to transform your frame into a true work of art. They capture every meticulous detail to a T, so you can bring home a bike that truly shines.
Built to perfection
Any mechanic can wrench, but only our master builders can transform a work of art into your perfect ride. They’ll take your cherry-picked components and masterfully build your bike so it’s ready to roll as soon as it gets home.
The benchmark of bike beauty
“The Trek team offers exceptionally crafted, exclusive custom paint jobs on their bikes unlike any other in the bike industry... Trek pulls out all the stops to make the custom bike experience a reality for their loyal fans.”
- Design & Innovation Award, 2022
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